The Life As Shay Report:
Hit-Boy feat. Nipsey Hussle‘s “Alert.” There are so many things to be said about this song and video, but I will narrow it down to 5:
FIRST of all, thank you Hit-Boy for a fresh sound. I love the current chopped, bounce beats but really it’s becoming hard to differentiate between producers and artists.
SECOND, ya’ll rappers better stop playing because most of your producers really want to rap too and if they are anything like Hit-Boy they could easily cross the line and join the other side.
THIRDLY, the video is well done. It’s traditional west-coast with very, very unique visuals laced in. The video plays on the line “You ain’t felt this sh*t since ‘The Chronic’ (referencing Dr. Dre’s Chronic album) and cuts to scenes that resemble ‘The Chronic’‘s cover art.
FOURTH, The video takes you to the Islands, Vegas, Amsterdam and LA just from the visual editing, animation & 3D work…Shout Out to Nem Perez.
AND LASTLY, the song is BOMB. I mean who even adds bridges to rap songs anymore? Go on and add it to ya playlist boo.