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The Be You Campaign: EVERYTHING I AM *Grammys Week ’14*

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The Life As Shay Report:

The Be You Campaign is all about individuality and being YOUR DAMN SELF. Individuality and freethinking seems to be characteristics that fade with age. The more we learn about life, expectations and experience successes and failures, our perception on who we are, who we want to be and who we are expected to be clash feverishly. So stumbling upon The Be You Campaign was rather refreshing and I am all for it!

Held during Grammys Week 2014, The Be You Campaign host an official Gallery Exhibition and I was excited to attend. Lead by J. Ryan LaCour, the photography campaign garners support from celebs like Karrueche, Teyana Taylor, and Christina Milian (to name a few).

The event felt just like Kanye West‘s “Everything I’m Not”.

Video Courtesy of streamingplanet