The Life As Shay Report:
As we all know, Kanye West partnered with Nike for a collaboration project in which West provided direction and design in the creation of sneakers. This partnership resulted in the release of the “Nike Air Yeezys (2009)” and the “Nike Air Yeezy II (2012).” At the close of 2013, Kanye had more than a mouthful to say about his “creative partners” over at Nike. With very aggressive allegations of unfair treatment and unjust disregard for his creative works…Kanye took to the media circuit to not only air his grievances, but he called out names and did everything short of giving us the home addresses of Nike’s top execs. He charged Nike with raping him of his power and undermining his creative contributions. Nike went silent and not much was said or done to soothe the aggravated beast of emotions that Ye spewed in his efforts to explain his position.
And then suddenly, surprise, surprise…Nike pulls a Beyoncé and drops the “Yeezy 2 Red Octobers” out of nowhere. Just a simple tweet on the afternoon of Saturday, February 9, 2014. No worry though, the lack of marketing and advertising didn’t affect the sales by any means. The damn shoe sold out in 11 minutes.
But now the world is evaluating the release: “Was it right of Nike to release the shoe as such?” “What were the implications of such a release?”
Well I pondered it myself and thought…mmh, “What if this is a means of celebrating the 10-year Anniversary of Kanye West’s ‘The College Dropout.’” The 10th Anni only comes around once in a lifetime and for the shoe to be released a few days within reason?…How foolish would it be to assume that there was absolutely no correlation there. Playing devil’s advocate to those convinced that this is a “HATE” tag towards West from Nike…it has been proven that the sudden, spontaneous release of products spur a frenzy of “hurry-up-and-buy” amongst the target market. They want to see the product do well too. And Shhiii, Nike is Kanye West fans too. Trust me when I tell you, they have NEVER-EVER-EVER-EVER sold out shoes like that before. It’s an anomaly that would have any corporation smiling in support of the “big-name” attached to the product despite media turmoil.
I see it as a LOVE tag from Nike.
So Dear Kanye West LOVERS and HATERS, (that basically encompasses the world’s population) I want you take the time refrain from creating an ugly picture. You can look at it both ways….Kanye won the battle but lost the war OR he lost the battle and won the war. Either way, in celebration of the 10th Anni please take some time to check out one of my most favorite bodies of work, “The College Dropout.” I literally got chills listening to “The College Dropout” a whole decade following its initial release. Kanye West has the same voice but his music has evolved beyond measure. Funny ‘cause in listening I can hear undertones of the controversial, voicetress “Kanye” of today. HATE IT or LOVE IT!
“I’m still gonna do music but I really do feel honored to have had the chance to blow Yeezy up with Nike and I really appreciate everything they did for me,” he said. “I’m not knocking them on the way out or burning no bridges, you know, I apologize for my frustration earlier. I just think it’s time. It’s go time. It’s turn up time.”-Kanye West